Brand management – effective management of brands

Brand management is a set of actions aiming at effective management of your brand – both on the Internet, as well as on the real-life market. Brand management services, when provided in an efficient manner, should secure with equal care the main brand of your company, i.e. the name of the enterprise, as well as the brand names and generic terms regarding the whole group of products or services offered by your company.

The Internet is currently an indispensable tool for companies operating on the regular market

Managing your brand image is strictly related to the Internet. Results of research carried out by TNS OBOP show that 74% of consumers use the Internet before making their final purchasing decisions. According to a different survey, more than 90% of Internet users rely on local online media and Internet search engines as a source of information on local business and services. And this is not the only data that shows how important it is for companies to properly manage their brand image on the Internet in connection to the regular market.

Although brand management services may be limited to activities related to a given company brand carried out through social media, e.g. Facebook, it should be noted that the core idea of brand management is the use of company-specific web domain names in all forms of the company’s activities – from the employees’ business cards, through printed materials, office equipment, vehicles, and external advertisements, to marketing campaigns in the media.

The goal is the following – you must allow your clients to reach the company’s offer without – and this is the important part – the need to search for it; by clearly communicating to the prospective consumer the location of your company and its products on the Internet.

The Internet begins with the domain name

The domain name is both an address as well as a calling card of your company on the Internet. What is more, due to the technical capabilities of Internet domain names, the users may be redirected to a given website from numerous addresses (domain names) – carefully selected according to their subject matter.

But why? – In order to make it comfortable for the site visitors and ensure long-term positioning of a given service or product of your company in a given thematic sector of the market, which in turn, for your benefit, leads to increased viewing figures of your company’s offer.

Moreover, we would like to point your attention to the following fact – the demand for your company’s products and services, which results in sector-related thematic traffic connected with said products and services, currently exists on the Internet (as shown by the statistical data), but it is the actions that you take now that will determine whether or not and how effectively you will make use of this traffic, directing it towards your own company and ensuring long-term positioning of your company within a given product group on the market.

                               Have you ever wondered what is the impact of the web domain name on your company’s development?
We urge you to visit ZnaczenieDomen.pl – a subsection of the DomainBroker.pl website.

Domain management – it is much more than simply settling invoices at the registrar

Domain registrars act only as the entities that maintains documents at the level of registration. The registrar-companies do not care about the business interests of a domain subscriber, all they care about is the number of registrations and the number of subscription extensions. These are the facts.

DomainBroker.pl is not a registrar.The system of domain registration in our company is only a tool. We set out to, first and foremost, advise our Clients and provide reliable brand management services.

Brand management at DomainBroker.pl – for our Clients we act as a manager and concierge, not a seller

As part of its Brand Management services, DomainBroker provides its Clients with, for example:

• monitoring the process of domain name subscription extension on behalf of our Client
• taking over from our Client the responsibility of domain management and assigning it to a dedicated manager
• the option to assign to a dedicated manager the responsibility for all the requests that need to be satisfied in connection with the domains
• supervising the domains’ portfolio
• monitoring our Client’s domains
• administration of domain configurations
• numerous value added services, e.g. advising and brokerage services, i.e. domain takeovers, domain recovery, domain consolidation.
• contact with and personalized advising services of a dedicated manager

Goal:

• at first get to know our Client’s needs, so that later on we can simply fulfill the Client’s requests related to servicing of domains.